Quattro Plant
“Quattro Plant emerged from a company that went bankrupt in 2009. We took all the good employees and customers with us, which gave us a flying start. The name Quattro Plant comes from the four original shareholders, hence ‘Quattro’ which means four in Italian. Eventually I became the sole owner. From 2009 to 2024 we grew from a turnover of 20 million euros to 50 million euros in 15 years. We achieved this mainly by letting go of the traditional clock model and focusing on the digital offer of growers, which we have always believed in. We have always tried to buy when customers wanted it, instead of in advance.
“The team is excited to build something beautiful”
Becoming part of the Hoek group
“I was always looking for young fellow entrepreneurs with the same vision to work together and grow the company. When Ruben and Gerben came along, we had a good connection and agreed on many things. Initially, we wanted to work as a supplier for Hoek, but during the second conversation we discussed the possibility of becoming part of the Hoek group, which I thought was a great opportunity. The change was hectic and extreme, but the team is excited to build something beautiful. We are taking steps to return to a strong foundation and grow in a controlled way, while remaining customer-focused. This is a win-win for everyone.”
Hoek’s plant assortment
In addition to our existing stock of 1,000 plants, customers can now choose from more than 8,000 different plants directly from more than 200 different nurseries. This assortment comes directly from the grower, which means that we only purchase plants when we have orders from customers. This ensures that the products are as fresh as possible. This requires us to be very sharp logistically, because we have to ensure that customers receive their orders the next day. We still wanted to offer stock, but less than before, supplemented with a very extensive assortment.
Future
“At the moment, our purchasing mainly takes place in the Netherlands. In order to be able to offer more diversity and a wider assortment, we want to expand this abroad. By adding international suppliers, we can offer our customers an even more extensive and unique assortment than we already do. In the coming years, our sales strategy focuses on significant growth among florists and end customers. We want to strengthen our position in this market through our service orientation and the wide assortment that we offer.”
