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Since '77

40 years of worldwide purchasing and sales of flowers & plants.

We believe in connecting florists around the world, through our shared love for flowers & plants.

Your global partner for top quality flowers and plants.

Hoek group is an international partner in the purchase and sale of flowers and plants. Hoek group is located in Rijnsburg, the Netherlands and is a family owned business with over 40 years of experience in the industry. Globally, the Hoek group business has expanded from its Dutch origins as Hoek commission and Hoek wholesale to Hoek flowers. Outside the Netherlands, Hoek flowers houses local consolidators in the UK, Asia, the US, Germany and Singapore.

Hoek group has diversified its sourcing to direct Hoek entities, in addition to the traditional sourcing of flowers from European countries. A step to ensure that products can be found all year round with direct logistics lines from South America, South Africa and Kenya.

500

Employees

4000

Flowers

8000

Plants

25000

Picks per day

Alle entities

Hoek flowers

The webshop for florists

Hoek flowers delivers fresh flowers and plants worldwide directly to florists and companies, with a smooth shopping experience from start to finish. Through the webshop, customers have 24/7 access to an extensive range, which is delivered to more than 52 countries. International teams in Asia, Europe and the United Kingdom take care of sales and service.
Hoek groothandel

A team of purchasing specialists

The Hoek wholesale purchasing team is responsible for the daily replenishment and maintenance of an extensive range of top-quality flowers and plants. This team of purchasing specialists serves various customer types within the Hoek Group and ensures that there is a 24/7 choice of 4500 different flowers directly from the grower and 8000 types of plants.

Flower Trade Zwirs

Assortment of imported products

Flower Trade Zwirs has expanded its assortment with an impressive selection of imported flowers from South America, ensuring year-round availability and consistent quality. The partnership, aimed at supermarkets and customers with large volume needs, delivers larger quantities of (spray) carnations, snapdragons and seasonal flowers to customers throughout Europe.

Quattro Plant

Expertise & passion for Green

In February 2024, Hoek group and Quattro Plant merged, combining their expertise and passion for greenery to optimize quality and service. The merger ensures Quattro Plant’s continuity and offers new opportunities. With strong grower relationships and a unique assortment, Quattro Plant strives for quality at competitive prices, while Hoek group’s automation stimulates further growth and innovation.

From pen & paper to robots that bring flowers to you. How did it all start?

In 1979, 17-year-old Peter Hoek and his brothers opened a flower shop called ‘Fleurado’ in the center of the village of Katwijk. But, after five years, Peter wanted something else. The young entrepreneur sold the shop, bought a refrigerated truck and drove all the way to the South of France, where he started selling Dutch flowers to French wholesalers and florists.

After driving all the way to France every week for a few years, Peter realized that returning to the Netherlands with an empty truck was not very profitable. He discovered that not only in the Netherlands growers produced beautiful flowers, but that the climate in the South of France and Italy was perfect for growing beautiful flowers that buyers ‘back home’ had never heard of…

Timeline of Hoek group

Our head office has the Green Label and is 100% natural gas-free.
It has a green sedum roof of 4000m2.
Our reusable box is made from recycled material and is reused up to 200 times. After that, the box is recycled for 80% into a new box.
We are 75% self-sufficient, thanks to our 6,700 solar panels.
Purchasing from nationally and internationally certified nurseries.

Our ecological footprint

Our building is designed with sustainability as a core principle. We have carefully chosen innovative and environmentally friendly solutions to minimize our carbon footprint and have a positive impact on the environment.
  • Purchasing from national and international certified nurseries.
  • We are 75% self-sufficient, thanks to our 6,700 solar panels.
  • Box is made from recycled material and can be reused up to 200 times.
  • It has a green sedum roof of 4000m2.
  • Our head office has the Green Label and is 100% natural gas-free.

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Connecting with customers all over the world and offering them a wide range of flowers and plants.

Discover your possibilities at Hoek group

Latest news

Behind the scenesNews

Hoek flowers strengthens presence in Northern Germany

23 August 2024
Hoek flowers, part of Hoek group, continues to…
CharityNews

Do it for KiKa

1 August 2024
Every year, the Hoek group supports the Children…
Behind the scenesNews

Quattro Plant becomes part of Hoek group

1 August 2024
Quattro Plant "Quattro Plant emerged from a company…
View all articles

delivering flowers worldwide 

delivering flowers worldwide 

delivering flowers worldwide 

delivering flowers worldwide 

delivering flowers worldwide 

delivering flowers worldwide