Hoek group is pleased to announce that Vianen Flowers is becoming part of the group, marking another important milestone in the international growth ambitions of both family-owned businesses
Strengthening Our International Position
Founded in 2000, Vianen Flowers has established a strong reputation as an international flower and plant wholesaler, serving customers in 45 countries. With particular expertise in the UK market, an established logistics network and long-standing customer relationships, Vianen brings complementary strengths to Hoek group’s international operations.
The addition of Vianen Flowers further strengthens Hoek group’s position in the global floriculture industry, creating new opportunities for collaboration, transport optimisation and international market development.
“We are delighted to welcome Vianen Flowers to Hoek group. This is an important step in our international growth strategy. Vianen brings extensive market knowledge, strong customer relationships and valuable logistics expertise.. By combining our complementary strengths, we can further enhance our market position, expand our international reach and create new opportunities for both businesses.” Ruben Hoek, CEO.
Combining Strengths and Expertise
Hoek group’s extensive global sourcing network, including operations in Kenya, Colombia and other supply countries, combined with Vianen’s established customer base and transport capabilities, presents opportunities to optimize supply chains, broaden product offerings and strengthen customer service.
Joost Vianen, founder of Vianen Flowers, adds:
“Joining Hoek group provides us with a strong foundation for continued growth while preserving the identity and values that have made our business successful. With Hoek’s international sourcing capabilities and global network, we see great opportunities to further strengthen our offering and develop new markets together.”
Continuity and Independence
Vianen Flowers will continue to operate independently under its own name and brand within Hoek Group. The existing management team, led by Managing Director Niels van der Plas, will remain in place, ensuring continuity for employees, customers and business partners. Joost Vianen will remain involved in an advisory capacity whilst leading his independent flower growing entities.
Customers can continue working with their familiar contacts, ordering systems and established processes, with no changes to daily operations.
Looking Ahead Together
As the international floriculture industry continues to evolve, both businesses recognize the importance of scale, innovation and collaboration. Hoek group and Vianen Flowers aim to strengthen their competitive positions while maintaining their shared commitment to quality, service and long-term relationships. Together, we look forward to building on our strengths, creating new opportunities and continuing to connect growers and customers around the world.
Hoek group warmly welcomes the entire Vianen Flowers team and looks forward to a successful future together.
